Customer Intercept Programs

Find out how customers experience your brand. Our trained interceptors will engage your customers on location and collect valuable insights about their behaviors and perceptions.
Two women stand in an office setting, one holding a notepad and pen, the other a coffee cup. Engaged in conversation, they discuss strategies for their next premier service project, ensuring excellence in every detail.

What are Customer Intercept Programs?

Customer Intercept Programs are a powerful way to gather real-time feedback from your customers while they’re actively engaged with your business.

A Customer Intercept Program gives you a real-time pulse on customer satisfaction, helping you make quick adjustments to improve the customers’ experience and drive sales. It’s a fast and effective way to gather critical insights right where the interaction happens.

Here’s how it works:

We place trained interviewers or surveyors in key locations, like your stores or events, to “intercept” customers and ask them questions about their experiences, preferences, or opinions. This happens right after they’ve interacted with your product or service, giving you valuable, in-the-moment insights while their experience is still fresh in their minds.

Three people having a discussion indoors, holding notebooks and smiling at each other, as they plan their next mystery shopping adventure.
A businesswoman with a clipboard and pen discusses premier service with a smiling couple in an office setting, ensuring their satisfaction through meticulous field work.

Why it’s effective:

  • Immediate, accurate feedback: You get raw, honest feedback directly from customers in the moment, which is more accurate than post-visit surveys or online reviews.
  • Actionable insights: The data collected can help you understand what’s working, where customers may be facing challenges, and how you can improve.
  • Targeted interactions: You can choose specific types of customers to engage with, whether you’re looking for feedback from first-time visitors, loyal customers, or a particular demographic.
  • Boost customer satisfaction: Customers feel heard when they’re asked for feedback, making them more likely to feel positively about your brand.