FAQs

Here are the most frequent questions about Premier Service!

Frequently Asked Questions

Mystery Shopping Services

What is mystery shopping, and how does it work?

Mystery shopping is a process where trained mystery shoppers visit or interact with your business anonymously to evaluate the customer experience. They follow specific criteria tailored to your business needs, such as service quality, cleanliness, staff behaviour, and product presentation. Afterward, they provide detailed reports that give you valuable insights into your business operations.

Any industry or business with a customer service component can benefit from mystery shopping. We offer mystery shopping services across a wide variety of industries, including retail, hospitality, automotive, real estate, financial, and more. No matter the business, our goal is to provide tailored insights that help you enhance customer experiences and operational efficiency.

All our mystery shopping services are fully customizable. We work with you to develop a plan that targets the specific areas you want to evaluate, whether it’s customer service, product knowledge, merchandising, or staff interactions. This ensures that the feedback you receive is directly relevant to your business goals.

We currently provide mystery shopping services across North America. We have a network of shoppers and partners that allow us to conduct evaluations in various locations within Canada and the US, ensuring consistency in the quality of feedback regardless of geography.

After each mystery shop, we provide you with a comprehensive report detailing our findings. The report includes observations, feedback, and actionable insights that you can implement to improve customer service, operations, or product presentation. We can customize the reporting frequency and format to suit your preferences. The timeline for receiving results depends on the scope of the project, but typically, you will receive your reports within a few days after the shop is completed. For larger projects or audits, we work with you to establish a reporting schedule that fits your needs.

The frequency of mystery shopping services depends on your business objectives. Some clients opt for regular monthly or quarterly evaluations to maintain consistent quality, while others use mystery shopping for special projects or during new initiatives. We can help you determine the best frequency based on your needs.

We select shoppers based on the profile of your typical customer, ensuring they blend in naturally with your clientele. Additionally, we consider specific requirements, such as age, demographics, or experience, to ensure our shoppers can provide relevant and insightful feedback. Our mystery shoppers undergo thorough training and certification to ensure they understand your business, objectives, and the specific details of each mission. This training includes guidelines on what to observe, how to interact with staff, and how to provide unbiased, detailed feedback. We ensure that each shopper is equipped to give you the insights you need.

We take confidentiality seriously. Our shoppers remain anonymous to your staff, and all information gathered is used strictly for the purpose of improving your business operations. We follow strict guidelines to ensure that no sensitive business data is shared or compromised.

Our pricing varies based on the type and scope of the service. Factors like the number of locations, complexity of the evaluation, and specific industry requirements influence the cost. We work with you to create a package that fits your budget while delivering high-quality insights.

Getting started is simple. We begin with a consultation to understand your business, goals, and what areas you’d like to focus on. From there, we develop a tailored program, assign shoppers, and begin the evaluations. You’ll receive regular reports with actionable insights, and we can adjust the program as needed to meet your evolving needs.

Frequently Asked Questions

Merchandising Services

What are Merchandising Services?

We send trained merchandisers to your retail locations to ensure your products are correctly displayed, stocked, and positioned to maximize sales. We assess product placement, signage, shelf organization, and promotional setups to ensure they align with your brand guidelines and best practices.

Effective merchandising directly impacts your sales, and we provide insights to help you maximize product visibility and customer engagement.  Ensuring your products are displayed optimally, whether on shelves or in visual presentations, is crucial for driving customer engagement and increasing sales. By having our trained merchandisers optimize your displays, you can increase foot traffic, improve product visibility, and create a positive shopping experience for your customers.

Our merchandising team is trained in a wide variety of displays, including Point-of-Purchase (POP) displays to drive immediate sales, Endcap displays to feature new or high-demand products, Window displays to capture attention and attract foot traffic, Floor displays of free-standing units that showcase a selection of products, and Shelf and Gondola displays to optimize space and display products efficiently. We can customize each display type to fit your needs and retail environment.

We work closely with you to fully understand your brand’s identity, values, and objectives. Our merchandising team is trained to reflect your brand’s look and feel, from colour schemes and signage to display designs and product placement. Our team follows your brand guidelines to maintain consistency and create a unified brand experience for your customers, whether in one store or across multiple locations.

Our team ensures that each store or display follows your brand’s visual identity, messaging, and layout specifications. We can also provide real-time reporting and photos so that you can review the status of your displays at any time and make adjustments if necessary. This ensures your brand looks the same no matter where customers encounter it.

Our merchandising team are trained and regularly evaluated to ensure they adhere to the highest standards of merchandising practices. You can also request specific qualifications or experience for certain representatives based on your unique needs.

We can tailor our merchandising services to meet the specific needs of any campaign, product launch, or promotional event. Whether you need temporary, seasonal setups, special promotions, or new product introductions, we’ll ensure your displays are designed to capture attention and drive sales during those critical periods.

After each visit, we provide a comprehensive report that includes observations, photos, and recommendations. This allows you to track the effectiveness of your displays and make data-driven decisions about how to adjust your strategy. Our reports also highlight any issues or opportunities for improvement, helping you stay ahead of the competition. We also offer summary reports, so you can see the overall program results.

Absolutely! Our services extend beyond the initial setup and offer ongoing support. We can conduct visits to monitor product placement, rotate displays, update signage, and implement changes based on customer feedback or new marketing campaigns. This ensures your merchandising efforts stay aligned with your business goals and continue to drive sales long-term.

The cost of our merchandising services varies depending on factors such as the number of locations, the complexity of the displays, the frequency of visits, and any customization needs. We offer flexible pricing based on the specifics of your project. To provide you with an accurate quote, we’ll assess your requirements and work with you to create a solution that fits both your budget and objectives.

Frequently Asked Questions

Brand Ambassador Services

What is the role of a Brand Ambassador?

Our Brand Ambassadors represent your brand in a positive and engaging way to potential customers. They engage with consumers, promote products, provide information about your services, and create memorable experiences that build brand loyalty. Our brand ambassadors are trained to align with your company’s values and deliver a consistent, high-quality brand experience across various platforms and events.

Brand Ambassadors help increase brand awareness, drive sales, and improve customer engagement. They can participate in in-store promotions, product launches, trade shows, events, and 8social media campaigns to create excitement around your brand. Their authentic, personal touch helps foster trust and build deeper connections with your target audience, ultimately leading to increased customer loyalty and revenue.

We provide detailed reports after each campaign, including metrics such as customer engagement, sales data (if applicable), social media reach, and qualitative feedback. We track the success of the ambassador’s activities, allowing you to measure the ROI and impact of your investment. You’ll also receive insights into customer reactions and brand sentiment to help refine future marketing strategies.

Our Brand Ambassadors are equipped to handle a wide variety of events, including trade shows, product launches, promotional events, conferences, pop-up shops, and corporate functions. They can also engage with consumers at sporting events, festivals, and other community events, ensuring your brand is visible and actively engaging with potential customers in any setting.

We take a thorough, personalized approach to selecting Brand Ambassadors. Our team evaluates your brand’s goals, target market, and campaign objectives to find the best match. We consider factors such as the ambassador’s personality, experience, communication skills, and ability to engage with your audience. We also take into account their appearance and style to ensure they align with your brand image.

We ensure that all Brand Ambassadors undergo thorough training that is customized to your brand’s messaging, values, and goals. Our team works closely with you to understand your objectives, ensuring ambassadors are well-prepared to represent your products or services accurately and effectively. We also provide ongoing performance tracking and feedback to ensure that the ambassadors maintain high standards and deliver consistent results.

Absolutely! We offer a wide range of brand ambassadors with different skill sets and experiences. Whether you’re looking for someone with expertise in luxury goods, technology, or lifestyle products, we’ll match you with the perfect ambassadors to represent your brand. You can provide specific criteria, such as demographics, personality traits, or experience, and we will ensure they meet your needs.

Our Brand Ambassadors are highly skilled at gathering customer feedback and conducting informal market research. They can engage with consumers to collect valuable insights about your products, customer preferences, and market trends. Whether through surveys, casual conversations, or observation, our ambassadors can provide detailed reports on customer sentiment and actionable feedback that can inform your future strategies.

The cost of Brand Ambassador programs varies based on the scope of your campaign, the duration of the engagement, and the number of ambassadors required. We offer competitive pricing and can create a package that fits your budget while ensuring maximum impact. Contact us for a customized quote based on your specific needs and goals.

Getting started is easy! Just tell us with your campaign objectives, target audience, and preferred timeline, and we’ll help you design a customized strategy. We select and train Brand Ambassadors that fit your needs, coordinate the logistics and ensure that your program runs smoothly, delivering impactful results for your brand.

Why Premier Service?

With over 33 years of experience in this industry, we consider managing high-volume projects across North America, turning a survey around within 24 hours, and providing client-access to roll-up reports as merely the cost of entry in this business. At Premier Service, we go beyond the basic requirements and offer strategic programs and consumer insight that you won’t find anywhere else.

Leave The Planning To Us

You can rely on our expertise to guide you through  successful launch of your program. We know how to assess your needs and customize a program that produces tangible results.

We make it easy for you!

Four colleagues are gathered around a laptop in an office, discussing and smiling, as they analyze the latest mystery shopping results. A screen displaying a line graph is in the background, reflecting their insights.
Colleagues in a meeting room discuss a business strategy, incorporating insights from field work and analyzing charts on a flipchart.

Strong Contingency Plans

We have processes and backups built into every project so that we can act quickly to replace, re-schedule, or re-visit when emergencies or last-minute cancellations arise.

We make it happen!

The Art & Science of the Perfect Survey

How you ask a question is as important as the answer that comes from it. We are experts at phrasing questions, determining survey length, crafting the right balance between the subjective and objective, and drafting surveys that yield the most enlightening responses.

We gather the data you want!

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We’re Ready to Connect with Anyone and Everyone

Whether it be in-person, on the phone, or electronically – we are the experts in live data collection. We specialize in mystery shopping, survey administration, site inspections, audits, and all forms of live evaluations.